It's the question we get asked most in first meetings. And the honest answer is: it depends. But "it depends" isn't useful if you're trying to plan an investment. Here are the real market price ranges in Spain in 2026, no small print.
The real price ranges
| Type of website | Price | What's included |
|---|---|---|
| Basic template website | €200–500 | 3–5 pages on WordPress/Wix. Paid template. No SEO, no real customisation. Cheap to build, limited in results. |
| Professional local business website | €800–2,500 | Design tailored to the business. Local SEO optimisation. Contact form. Google-ready. Responsive. Basic content. |
| Website with online shop (e-commerce) | €1,500–5,000 | Product catalogue, payment gateway, order management, stock integration. Price varies with number of products. |
| Corporate or bespoke website | €3,000–15,000+ | Fully original design, animations, complex integrations (CRM, bookings, payments), multiple sections or languages. |
For most local businesses in the Marina Alta — restaurant, clinic, shop, driving school, plumber — a professional website at €800–2,500 is the right range. Below that is usually a template nobody will ever find. Above that is for a different kind of project.
What the price includes (and what it doesn't)
When you ask for a website quote, make sure to ask whether it includes:
- Domain and hosting — usually additional costs of €50–150/year.
- SSL certificate (the security padlock, essential) — sometimes included, sometimes not.
- Basic SEO — the website appearing on Google when someone searches for you by name is the minimum. Appearing in generic searches for your sector is a different matter and requires additional work.
- Maintenance — security updates, backups. Expect to pay €30–80/month for this or learn to do it yourself.
- Copy and photos — many quotes don't include content. You'll need professional photos of the premises or product and someone to write the copy.
The mistake 80% of businesses make
They pay €500 for a nice-looking website and then wonder why no customers come from the internet.
A website without SEO is like having a shop in an alley with no signage. Design is half the work. The other half is Google knowing you exist and knowing which searches to show you for.
This is what basic SEO looks like — it shouldn't be missing from any local website:
- Title and meta description for each page optimised with local keywords.
- Local business schema markup (tells Google who you are and where you are).
- Google Search Console set up to track when and for what searches you appear.
- Google Business Profile linked and consistent with the website.
- Acceptable mobile load speed (under 3 seconds).
Our Presence Pack includes a 3-page website with all of the above, plus Google Maps profile management, for €70/month. No upfront cost. It's what we recommend to get started when budget is tight.
Is a website worth it if you already have active social media?
Yes. For two concrete reasons:
Social media doesn't rank on Google. A customer in Calpe searching "electrician in Calpe" on Google won't find your Instagram — they'll find websites and Google Maps listings. Social media creates visibility among your existing audience. A website creates visibility among people who don't know you yet.
Social media isn't yours. If Instagram disappears or changes its algorithm (it's happened before), you lose your presence overnight. Your website is an asset you control.
Ideally you'd have both. But if you have to choose where to invest first to get new customers, invest in the website + Google Maps before social media.